Franchise process
One、Channel support
Select the location of the franchisee's store、Experience forecast provides scientific services, etc.,Provide dealers with diversified opening support,It mainly includes props support,Decoration support and return and exchange support,And later image upgrade and so on,Encourage dealers to keep pace with the times、Innovative brand,Finally realize mutual benefit、Win-win。
Two、Brand support
Has a strong planning team,Carry out marketing promotion activities in time,To promote the fast transaction of terminal stores、Enhance the operating performance of the terminal store to provide important guarantee and sustainable power。Introduce yingyang legend、APKWell -known brands such as noah international and other well -known brand consulting agencies to sort out and reshape the brand。Renew the contract with film and television superstar huang xiaoming。AndCCTV—News channel、Zhejiang satellite tv《Chinese dream show》、Hunan satellite tv《China's strongest voice》、Dragon tv《Chinese idol》Cooperating,Regular brand communication campaign,Online and offline、New media and traditional media,Realize connection interaction,Maximum promotional promotion brand。
Three、Goods support
Organize and implement two large -scale new product launch meetings each year,Invite franchisees from all over the country to go to the scene to order,Throughout the journeyPDATerminal support。Spend250010,000 yuan to vigorously introduce high -end suits production lines,With the help of terminal information system,Quickly and timely transmission of goods to the latest information to each franchisee(Including styles、Fabric、Price、Goods number、Color、Size、On -board period、Sales period, etc.)。Make up the order in time according to the sales status of the agent merchant goods,Fast delivery,Ensure that the goods are replenished on time on time。The complete return and exchange mechanism,Ensure that the replacement of goods in various regions across the country is accurate and fast,Guarantee the smooth sales of goods。
Four、Price support
Strictly perfect price system,Guarantee brand sustainable success。The national unified retail price is the brand's rigid indicator that has always been,The company is unified according to、Transparent、Public principle,Establish a national unified end market retail price system,Continuously maintain brand value,Increase the rights and interests of operating partners and customers,Standard market sequence,Build a good and harmonious operating environment。
Five、Training support
Talent resources are the first positive energy of enterprise development,Is the specific performance of the core competitiveness。Pay great importance to training employees of various positions。Cooperate with china research international brand management consultation institution,Provide marketing management training、Brand planning、Market strategic planning、Import advanced management mode,Establish a scientific training base,For newly opened dealers、Store manager、Shopping guide for long professionalism、Systematic、Standardized training,People who have continuously output for terminal stores。
Six、信息支持
积极推进服装ERP系统全覆盖,加强“双P”(VIP、ERP)Work。通过服装ERP系统的信息平台和分销系统,实现了整个销售链条静态数据可监控、有效跟踪。投资已过千万的信息化管理项目ERP系统已实现从总部到终端百分之八十的上线率,对终端店铺进行有效及时调整与跟进,为终端盈利提供决策,为产品开发提供市场信息,极大地提升了品牌终端零售和商品数据管理的科学性和响应速度。

